SIGNAL LEDGER — SAMPLE FORMAT
FICTIONAL EXAMPLE. NOT LIVE RESEARCH OR A CLIENT RESULT.

Topic: ExampleCo moves SSO into its business plan.
Observed change: In this illustration, a plan comparison changes SSO from an optional add-on to an included feature.
Evidence: A real brief must link both dated observations. No real source exists for this fictional example.
Why it may matter: This could affect comparisons for buyers who require SSO. This is analysis, not proof of sales impact or competitor intent.
Suggested action: Review the sales comparison sheet and verify plan limits before discussing differences with buyers.
Unknown: Whether existing customers receive the change.

Real brief fields:
Coverage dates; competitor; URL; checked timestamp; previous successful observation; exact verified change; relevance; suggested action; confidence; unresolved questions; failed sources.